Dundee has long been known as the ‘City of Discovery’ – an identity that has been very beneficial to the city in terms of raising its profile locally, within Scotland and further afield. However this old branding for the city is now more than 20 years old and in need of a new look. Blonde has been working with our sister agencies, Leith and Stripe, on a new website www.dundee.com to support the relaunch of Dundee and its new branding, ‘One City, Many Discoveries’. The new vision, while still reflecting the city’s heritage, has been created to better represent modern, multi faceted Dundee: a diverse, creative and innovative city which is home to world leading research, a thriving digital sector and which offers a fantastic quality of life.
At the heart of our refreshed vision for Dundee are people who are linked to the city and their stories about it. A host of inspirational individuals including figures such as the actor Brian Cox and presenter Lorraine Kelly as well as scientist Sir Philip Cohen and local musician Ged Grimes have shared their personal discoveries about Dundee with us.
Through the website we’re inviting people to ‘discover more‘ about the city but we also want to unearth locals’ stories so we can share with these with everyone else. So through ‘Dundee & Me‘, we want to hear from the people who live or work or study in Dundee and find out what it is about the city that sparks their imagination. A selection of these stories will be published online and also in a new guide book to the city, and one story will be chosen as the subject of a new short film about Dundee.
June 26th, 2009 at 12:15 pm
[...] Mull and of course all the lovelies at Blonde who brought the website to life (of which, more here) and Stripe. I think I’ve laboured this discovery pun rather too much so yes, have a wee look [...]