True return on investment is a hard financial measure.

This really, really good presentation by Olivier Blanchard makes the point more eloquently than I’ve seen it made before.

The tone of voice is lovely.

And the content feels like stuff that you should know.

Which it is.

But lots of people still act like it isn’t.

(Isn’t stuff that they know).

Tags: linkedin, return, roi, social, socialmedia, strategy

This entry was posted on Thursday, November 19th, 2009 at 3:50 pm and is filed under Marketing, Serious business stuff, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.