I followed Jonathan Ross (@Wossy) on Twitter for roughly a day. But, as detailed in my tweet on the subject, I decided earlier today that I couldn’t stomach any more of his celebrity “Twonanism” and have now unfollowed him.
“Twonanism”? (aka micro-tugging).
His Twitter stream can be paraphrased as “me and Russell (Brand) this”, “me and Ricky (Gervais) that”, “me and David (Bowie) the other”. Celebrity insights should be interesting. These aren’t. Jonathan Ross should be funny like he is (was) on the radio. These Tweets aren’t. For my money he’s getting the Twitter value equation all wrong. It’s ok to do a bit of self-promotion as long as it’s balanced with content that’s engaging, useful, relevant to your followers.
I wondered at the time whether I’d managed to create a completely original “Tw” word and it appears that I have. A Google search on twonanism returned no standard web pages containing the term, my search did not match any documents. Hopefully that will change when this blog post gets indexed.
UPDATE : Google indexed the first ever use of “twonanism” within 15 minutes of this piece being posted.
Update (15th Jan 09) : twonanism added to twictionary.
If you like this idea please feel free to Tweet about it. Just copy and paste the text below and press Tweet. Cheers.
The theory of Twonanism – http://bit.ly/2QzC2N







