Breakin’ Convention is an (they would say THE) International Festival of Hip Hop Dance Theatre. We’re also working with them to create a global community of hip hop artists.

At the time of writing, however,  this post is less about knowledge sharing and more about bragging rights.

At some point in the not too distant future one of my colleagues in our London office (at the moment variously poorly, on paternity leave or incredibly busy because of the illness and paternity leave of others) will edit the post to describe in more detail the primary research into the social technographics of the hip hop set that underpinned the strategy, and the social aspects of the project.

For now though content yourself with the fact that “we did this”.