http://blonde.net/blog Thoughts on a progressive world Thu, 04 Mar 2010 12:25:54 +0000 http://backend.userland.com/rss092 en When I were a lad in advertising, topical ads were all t'rage. Responding quickly to take advantage of an opportunity presented by something in the news was a win, win, win situation. It made the agency look proactive, engaged, interested in the eyes of the client. It made the brand team look good ... http://blonde.net/blog/2010/03/02/topical-digital-marketing-willmyirnbrufreezeinthecar-com/ People are pesky. So it says if you click on the 'People' button in the affectionately named 'amoeba' flash panel on our homepage. They are pesky, not just because they have too many shoes. They are pesky because they have a habit of surprising you and confounding your assumptions. At Blonde we embrace ... http://blonde.net/blog/2010/02/23/we-should-talk-more-often/ GUEST POST This post was kindly written by Andrew Ingle. Andrew is a freelance copywriter with whom it has been a pleasure to work. He is a gentleman, a craftsman and a true pro. He can be contacted at copy.writer@btinternet.com. He is clearly passionate about writing for websites, and one day ... http://blonde.net/blog/2010/02/12/nice-site-shame-about-the-copy-shite-whinge-no-1/ A few clicks on from another excellent Mashable update and we're demonstrating and debating our own variance in social behaviour with chat show style banter on Google Buzz. Here's the discussion thread… Following an email around the office this morning, investigating what our individual thoughts were on Google Buzz, I received ... http://blonde.net/blog/2010/02/12/from-search-to-social-google%e2%80%99s-next-move/ We need a new planner. We experienced a surge of inbound interest in the last quarter of 2009 and were fortunate enough to convert more than our fair share of the opportunities that presented themselves. We're also benefiting from year-on-year organic growth as existing clients place a greater emphasis on all things ... http://blonde.net/blog/2010/02/09/planner-wanted/ We need a Senior (or aspiring Middleweight) Interactive Designer for a 9 month contract at one of the UK's most progressive digital marketing agencies. This is a rare opportunity to get one foot inside the door of Blonde. First and foremost the right candidate will be a passionate and inspired digital ... http://blonde.net/blog/2010/02/08/talented-digital-creative-required/ The trouble with the Internet is it's become too darn accessible. For every digital work of art, there's an optimised-to-the-max site bumping genuine articles out of search engine listings, re-routing traffic to unhelpful destinations and making a fair amount of cash on the way. There’s no craft here anymore… right? Shortly ... http://blonde.net/blog/2010/02/02/what-does-craftsmanship-look-like-in-digital/ User engagement is the outcome of the experience. This is an interpretation of a wonderful talk from Jesse James Garret @ UX week 2009. http://blonde.net/blog/2010/01/22/engagement-with-the-experience/ Big news yesterday. Forrester introduced a new category of social behaviour to their Social Technographics model. Welcome the "Conversationalists". Full details of the rationale behind this addition can be found in the Forrester Groundswell Blog post. But the new category has been introduced to recognise the rapid fire, short format status ... http://blonde.net/blog/2010/01/20/first-thoughts-on-forresters-conversationalists/ This is a hot topic right now. Mr Murdoch has created more than a bit of a stir with his comments about Google and the ownership of content. This interview with Sky News in Australia is worth watching. It's 37 minutes long but well worth finding the time for. It [monetising content] ... http://blonde.net/blog/2010/01/19/monetising-content/