Why aren’t all things mobile as high a priority for marketers as they perhaps “should be“?

I was invited to address this topic as guest speaker at yesterday’s Mobile Monday lunch in Edinburgh.

In addition to sharing my own views, based on observation and anecdotal insight, I conducted a survey of Blonde clients to canvas their opinion on all things mobile. Twenty people kindly completed the questionnaire and provided some very useful additional insights.

These responses come from clients in a variety of sectors – Financial Services, FMCG, The Arts, Public Sector, Transport and Retail.

The individual respondents all have smartphones of some description and all use these for a wide range of “high order” tasks. So if anything is holding mobile back in these organisations, it certainly isn’t any lack of familiarity with the functional potential of mobile devices.

Here are the results of that survey. Remember when viewing the quantitative charts that the sample size is only 20. I suspect that the verbatim responses to the open-ended questions will be of most interest.

It may be that the text size on some of the charts is a bit small to read within this blog post. Perhaps better to view at a larger size on the Slideshare site.

The Future is Ship-Shape campaign launched (excuse the pun!) earlier in the week to support the recruitment campaign for a thousand new jobs to engineer and build new ships in Scotland, specifically the production of two of the biggest aircraft carriers ever built in Britain.

The site is aimed at school leavers, adult apprentices, graduates, skilled workers and parents with specific areas for all audiences. The site includes career path advice, case studies and excellent industry contact details – this is a valuable resource for all those considering shipbuilding as a career.

You may have seen the Scotsman article and so you’ll understand what a challenge this will be!

What they’ll build a battling behemoth

DISPLACEMENT: 65,000 tonnes. Length: 280m (similar in size to QE2). Six metres taller than Nelson’s Column.

SPEED: 25-plus knots.

CREW: 1,500 officers and men and women.

AIRCRAFT: 40, such as F-35B fighters. Or 25 Chinook helicopters.

PROVISIONS: 1,000 tonnes of food – enough to feed crew for six weeks.

FLIGHT DECK: nearly 13,000sq m – equivalent of 49 tennis courts or three football pitches.

HANGARS: 29,000sq m – equivalent to 12 Olympic swimming pools.

SCHEDULE: HMS Queen Elizabeth expected to enter service around 2016. HMS Prince of Wales two years later.

CONSTRUCTION: Four main companies involved – Babcock Marine, BVT Surface Fleet, BAE Systems Submarine Solutions and Thales Group.

SCOTLAND: Work in Govan, Glasgow, will be worth more than £650 million, and work in Rosyth, Fife, more than £675 million.

www.futureshipshape.com

The Future is Ship-Shape campaign launched  (excuse the pun!) earlier in the week to support the recruitment campaign for a thousand new jobs to engineer and build new ships in Scotland – specifically the production of two of the biggest aircraft carriers ever built in Britain.

The site is aimed at school leavers, adult apprentices, graduates, skilled workers and parents with specific areas for all audiences. The site includes career path advice, case studies and excellent industry contact details – this is a valuable resource for all those considering shipbuilding as a career.

You may have seen the Scotsman article and so you’ll understand what a challenge this will be!

What they’ll build – a battling behemoth

DISPLACEMENT: 65,000 tonnes. Length: 280m (similar in size to QE2). Six metres taller than Nelson’s Column.

SPEED: 25-plus knots.

CREW: 1,500 officers and men – and women.

AIRCRAFT: 40, such as F-35B fighters. Or 25 Chinook helicopters.

PROVISIONS: 1,000 tonnes of food – enough to feed crew for six weeks.

FLIGHT DECK: nearly 13,000sq m – equivalent of 49 tennis courts or three football pitches.

HANGARS: 29,000sq m – equivalent to 12 Olympic swimming pools.

SCHEDULE: HMS Queen Elizabeth expected to enter service around 2016. HMS Prince of Wales two years later.

CONSTRUCTION: Four main companies involved – Babcock Marine, BVT Surface Fleet, BAE Systems Submarine Solutions and Thales Group.

SCOTLAND: Work in Govan, Glasgow, will be worth more than £650 million, and work in Rosyth, Fife, more than £675 million.

www.futureshipshape.com

The power and autonomy of CMS (content management system) publishing can be daunting for those used to operating in an offline environment. Not so for Robertson who have embraced their CMS, actively updating projects, news, job vacancies and continually look for ways to appeal to a broader audience online.

Blonde were briefed to provide the Robertson Group with a new website, accommodating 10 sub-sites for all of the individual companies within the Group.

The Group site holds all the information for Robertson’s core business, with the sub-sites holding information specific to their companies and regions.  All sites carry consistent branding and functionality, with a multi-level CMS (Content Management System) designed to support the different access levels of Robertson employees.

Much effort has been invested in achieving a highly visual site that carries a life of its own and aims to be much, much more than simply an information hub of a bricks and mortar business.