Why aren’t all things mobile as high a priority for marketers as they perhaps “should be“?

I was invited to address this topic as guest speaker at yesterday’s Mobile Monday lunch in Edinburgh.

In addition to sharing my own views, based on observation and anecdotal insight, I conducted a survey of Blonde clients to canvas their opinion on all things mobile. Twenty people kindly completed the questionnaire and provided some very useful additional insights.

These responses come from clients in a variety of sectors – Financial Services, FMCG, The Arts, Public Sector, Transport and Retail.

The individual respondents all have smartphones of some description and all use these for a wide range of “high order” tasks. So if anything is holding mobile back in these organisations, it certainly isn’t any lack of familiarity with the functional potential of mobile devices.

Here are the results of that survey. Remember when viewing the quantitative charts that the sample size is only 20. I suspect that the verbatim responses to the open-ended questions will be of most interest.

It may be that the text size on some of the charts is a bit small to read within this blog post. Perhaps better to view at a larger size on the Slideshare site.

We are delighted to have been appointed by Harrison Parrott to develop a digital communications strategy and associated assets.

The appointment is the result of a competitive pitch process and further strengthens our credentials in digital promotion of the arts.

Edinburgh International Festival
Dilettante Music
Sadlers Wells Screen
Breakin’ Convention
Scottish Chamber Orchestra
Creative Scotland

The account will be run from our London office.

We’ve been members of CreativeBrief* for a while now, but yesterday we finally got round to publishing our agency showcase on the CreativeBrief site. Apparently this should significantly increase the number of potential clients that have a gander at us. Here’s hoping.

The main navigation for these showcases is fixed for all agencies, and they act as a sort of hybrid between a website and a credentials presentation.

We’re collating initial feedback at the moment so treat this as a public beta test at the moment.

*CreativeBrief may not describe themselves like this, but to us they’re a new business referral agency. Clients use them to condense and keep confidential the process of drawing up shortlists of suppliers for the provision of a range of marketing services.