
I was fortunate enough to see Guy Kawasaki on his feet yesterday, talking about the Art of The Startup at Edinburgh Informatics. He’s a Silicon Valley venture capitalist and ex Macintosh brand evangelist. He also part of the team behind Alltop, the online magazine/news aggregation site that answers the question “What’s happening?”
Over the course of an hour he talked through 10 themes that summarise his view on what makes for a successful start-up. There’s little point in me recounting in detail what he said because Ewan McIntosh was live blogging and has pretty much nailed it on the 38 minutes blog.
So enough about the content, what about the delivery?
This was most definitely a gig, and had several things in common with the musical kind (all good).
1) VIP, access all areas style wristband.
2) Guy played a great set. It was clearly not the first time he’s spoken on this topic, but his familiarity with his material made for a compelling 60 minutes. He was most certainly not going through the motions.
3) His material was good. Interesting points, well made, with examples that were new to everyone. Peppered with candid and personal anecdotal asides. The equivalent of a continuous series of crowd-pleasers with no duff tracks off an unfamiliar new album.
4) If his ten themes were the equivalent of ten songs, then the linking banter between them was spontaneous and tailored to the audience. He wasn’t afraid to go off piste for a while.
5) He’s a natural front man. OK so there was no band behind him but he owned the stage.
6) His slides were his supporting act and he was the headliner. Like all really good presentations, this was about him not his Powerpoint. How many times do you see the reverse in action?
7) Encore. Courtesy of Mike Coulter in the Q&A, we were treated to an encore in which he speculated on the monetisation of Twitter. He suggested that Tweets could be treated like text messages. Say 250 free Tweets per month and $5 for more than that. The audience seemed to react well to this idea.