Another week, another new Blonde website! The Scottish Exhibition and Conference Centre (SECC) launched its new site on Monday. The new site is aimed at event buyers looking for a suitable venue for their conference, exhibition or concert; and event goers looking to purchase tickets and was created due to a need to change the corporate website to better compete in an increasingly competitive market place nationally and internationally within the business to business market.

We worked alongside the SECC’s in-house IT team to supply designs and HTML templates for their implementation. We also commissioned the some striking new photography from Lesley Jones to showcase the SECC at its best.

Sean Murray, overseeing the project from the SECC, commented: “Just now is an exciting time for the SECC on many levels, from the major business we have won to the projects me and my team are working on from a marketing and PR perspective.  The new corporate website and pending ticketing brand have been challenging but equally exciting projects to deliver.”

We’re chuffed to bits to have won the pitch for The Scottish Exhibition & Conference Centre (SECC).

It was a four way pitch, primarily for the redesign of the secc.co.uk business to business site. We’ll now be working closely with the SECC’s marketing, commercial and technical teams to review the site’s information architecture and navigation, to reinterpret the SECC brand and to introduce a range of new event planning features.

We’ve been doing a fair bit of interesting work in B2B sectors recently, and this is no exception – a range of internal stakeholders and a series of target audience segments all of whose goals and objectives need to be reconciled via a single site.

Sean Murray and the team at SECC have an ambitious vision for the venue and the brand, and there are some exciting projects in the pipeline.

Its helps a lot to be working on behalf of a “product” that is world class. For the 2nd year in a row, the SECC has just won BEST UK CONFERENCE VENUE 2009 at the industry leading M&IT Awards in London (23 Feb 2009).

As well as the main B2B site, the SECC also operates the ticket sales websites secctickets.com and secxtra.com.

Watch this space for details of the new site when it launches.